Principles
tip
data products so intuitive that every user "feels like Ryan Kost in South Dakota"
- All data in finalized table(s) must be traceable to source production tables
- No unexplained gaps and empty states
- Low value or rarely evaluated data is entirely excluded
- Don't make the user (external AND internal) make decisions they aren’t equipped to make
- The unit of analysis of every production, intermediate, input tables should be crystal clear. What does a row represent?